<BR>As it was in the beginning
Publishers have for many years relied on letters to get <BR>feedback from their readers and although email has opened <BR>up this method of communication it is still time consuming <BR>and difficult to process with only a fraction of the <BR>received correspondence ever being used.
Let's face it, as well as being an overhead for the <BR>publisher, to most people it is an unrewarding medium in <BR>terms of effort required and response received, just think <BR>of the number of letters that go unpublished and unread.
As it is now
The Internet has brought new channels of communication and <BR>has opened up opportunities that allow us to challenge <BR>traditional methods. The Internet is now a mature <BR>technology, no longer the preserve of the new fad brigade <BR>but a technology that has been embraced by a global <BR>population, young and old alike and it allows us now to <BR>re-evaluate the way things are done. Newspapers, trade <BR>journals, magazines and ezines now have the opportunity to <BR>change the mental process.
When people read an article they often would like to <BR>comment, and historically this has required them to feel <BR>strongly enough to put pen to paper; or with the creation <BR>of the Internet send an email. Sure emails are easier but <BR>it still takes time to craft an email and time for the <BR>majority, is what they haven't got. The letters page <BR>although interesting are at best a snapshot of comments; a <BR>well crafted and well written letter on any given subject <BR>may hold the view of the majority, or the minority, as it <BR>is a free text medium and difficult to measure.
<BR>As it should be
Now consider the advantages of linking articles to online <BR>surveys where as a publisher you will have the ability to <BR>obtain valuable feedback from your readers and in a form <BR>that can be easily measured. Just as important as you <BR>communicating with your readers is giving your readers a <BR>way to communicate with you where they know it will count.
Want a snapshot of opinion? Did they like that article? <BR>Did your readers agree with what was said or do they take <BR>the opposite view?
<BR>Now it's easy
In the past surveys would have taken considerable effort <BR>to design and publish and altogether was a process too <BR>long winded and therefore reserved for the niche and <BR>bigger topics.
However, using sites like <A href="http://www.SurveyGalaxy.com">http://www.SurveyGalaxy.com</A> <BR>surveys and questionnaires can be created and published via <BR>the internet by anyone who has a pulse. Professional<BR>looking surveys and questionnaires created in minutes that <BR>make the perfect compliment to articles that prompt opinion <BR>and debate.
The advantage over letters and e-mails are that all the <BR>feedback is managed and measured and sites like Survey <BR>Galaxy will provide you with a real time poll that you can <BR>either keep to yourself or share with your readers.
<BR>It's not even one or the other now
Link each article to an online survey and not only extend <BR>the life of the article as people have a channel to express <BR>their views, but involve your readers in the discussion <BR>where they now know their opinion will be counted.
You think they would rather send an email? - no problem - <BR>include the facility within the survey and get the best <BR>of both worlds.
It's fast, low cost, and easy to do; it will engage and <BR>empower the reader, provide excellent feedback and having <BR>established a dialogue you then have the opportunity to <BR>link to other related articles.
Try it now and register your opinion of this article here:-
<A target="_new" href="http://www.surveygalaxy.com/surPublishes.asp?survey_id=1065">http://www.surveygalaxy.com/surPublishes.asp?survey_id=1065</A>
<A href="http://www.SurveyGalaxy.com"></A>
About the Author: Martin Day is a Director of Survey Galaxy Ltd. For more <BR>information please visit <A target="_new" href="http://www.surveygalaxy.com/">http://www.SurveyGalaxy.com</A>
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